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After around five and a half years of all-electric vehicle production, the Zwickau vehicle plant has cracked a magic barrier: This week, the one millionth electric car rolled off the production line at the multi-brand site. The anniversary vehicle is an ID.3 GTX Performance in Kings Red Metallic. The car will be delivered to a customer from Bavaria in a few weeks at the Transparent Factory in Dresden.

 

Danny Auerswald, Chairman of the Board of Management of Volkswagen Sachsen GmbH: "One million electric cars produced is a strong achievement by the workforce. Despite numerous challenges in recent years, the team has always delivered the models on time, reliably and in high quality. I would like to thank you very much for this. Today is a day we can be proud of. At the same time, we have set an important course for the future. It is of central importance to implement our site agreement for the vehicle plant. We need to make our site competitive in the coming months to ensure future investment in the plant. We are currently examining promising options in promising business areas of the circular economy."

Uwe Kunstmann, Chairman of the General Works Council of Volkswagen Sachsen GmbH: "A production anniversary is always special for the workforce. My thanks go to our team and their tireless efforts. It was only through the hard work of our colleagues that the one million e-cars could be built here at the site. Zwickau was the first plant to convert from 100 percent combustion engines to 100 percent electric mobility. We have proven in the Group that we can be relied on in Saxony because we think of our customers and transformation is something we are born with. In the second half of 2026, the factory will change, we will hand over models to other locations. At the same time, we see great opportunities for entering the circular economy topic. This would give us a second strategic pillar and once again play a pioneering role for the Group."

Six electric models will be built in Zwickau for three Group brands. The last combustion vehicle rolled off the assembly line on June 26, 2020 – the end of an era that began in 1904 with August Horch and also included Trabant production in GDR times.

The starting signal for Zwickau into the all-electric era was given on 4 November 2019 with the official start of production of the ID.3. It was the Volkswagen Group's first model based on the modular electric drive matrix (MEB). In just 26 months, a total of six vehicle start-ups were completed. With the start of production of the ID.5 in January 2022, the transformation of the Zwickau vehicle plant into a purely electric multi-brand location was completed and the MEB introduction was successfully implemented. To date, 2.3 million MEB vehicles have been delivered to customers worldwide across all Group brands – this means that almost every second electric car registered by the Volkswagen Group comes from Zwickau. The Volkswagen Group is the clear market leader in all-electric vehicles in Europe and achieved a market share of around 26 percent in this segment in the first quarter of 2025.

In 2024, 204,000 vehicles were produced in Zwickau. Since Volkswagen took over the site in 1990, more than seven million vehicles have left the factory halls. With the start of production of electric vehicles, Zwickau took on a key role in the Volkswagen Group: For the first time, a large car factory was completely converted to electric mobility at a cost of 1.2 billion euros. The bodies for the Bentley Bentayga and the Lamborghini Urus are also manufactured in Zwickau.

 

Article source: www.volkswagen-newsroom.com

Volkswagen is expanding its gaming offering in selected models. The PAC-MAN Championship Edition is now available in the optional AirConsole03 In-Car App for playing on the infotainment display in a parked vehicle. A smartphone serves as the controller. Volkswagen is the first automotive manufacturer to dynamically combine the new game with the vehicle’s background lighting and, for compatible ID. models, also with ID. Light as an option. This means that an even more immersive gaming experience is created specifically by the interior lighting responding to the game content and inputs by the players.

 

The PAC-MAN Championship Edition retains the well-known and popular game principle from the 1980s: PAC-MAN eats dots in a labyrinth while trying to avoid being caught by ghosts. Once all the dots have been eaten, the next level begins. The icons for bonus points and power pellets have been redesigned. More points are awarded for touching silhouettes of the iconic Volkswagen Beetle, VW Bus and Golf IV R32, brands such as GTI, GTX or R and Volkswagen wheel rims. Anyone who wants to fight the Ghost Gang should look for power pellets in the form of the Volkswagen brand logo.

AirConsole is the world’s first gaming platform specifically designed for cars. The in-car app can transform compatible Volkswagen vehicles into a gaming station including the infotainment, sound and background lighting system. The portfolio of games is tailored to casual players of any age. With the implementation of the further gaming offering, Volkswagen is also responding to customer feedback from drivers. With partners N-Dream and Bandai Namco Entertainment Inc., in-car gaming becomes a new social experience, and playing a classic game such as PAC-MAN connects generations. Volkswagen is additionally further enhancing the overall digital experience.

The AirConsole in-car app is available in many European countries in the ID. models ID.7, ID.5, ID.4 and ID.3 (from ID. Software 4.0 in each case) as well as for the Tayron, Tiguan, Passat, Golf Variant and Golf models from model year 2025. Playing while parked requires a Volkswagen ID user account, an active VW Connect Plus contract and an active internet connection on the smartphone. The AirConsole in-car app must be downloaded from the In-Car Shop before it can be used for the first time.

 

Article source: www.volkswagen-newsroom.com

 

03. Volkswagen AG (Volkswagen) provides access to AirConsole with this In-Car App. Volkswagen is not responsible for the provision of the AirConsole content. N-Dream AG provides the games under its own responsibility. The use of AirConsole games is governed by the Terms of Use and the Privacy Policy of N-Dream AG. Information on data processing for the purpose of transferring data to N-Dream AG can be found in the VW Connect Privacy Policy

Volkswagen is celebrating its heritage and fans this spring by offering a free tattoo to anyone who orders a new car. 

The one-day offer is called All-ink from Volkswagen – echoing the name of the existing All-in from Volkswagen package that gives customers servicing peace of mind. The offer was inspired by the many loyal Volkswagen fans online, who celebrate their love for the brand and its cars with elaborate tattoos.

New Volkswagen customers will be able to roll up their sleeves and join this growing community of fans. Tattoo artists will be armed and ready to ink designs for anyone ordering a new Volkswagen at a UK Retailer on 1 April. Customers can request their own bespoke designs, perhaps including the VW logo, the Polo badge – to celebrate that car’s 50th anniversary – GTI tartan, a Beetle, a Golf with turbo ink-jection… or how about the letters ID. or something to celebrate a favourite feature, such as the atmosphere icons from the new Wellness in-car app, the phrase ‘hello IDA’ or super-comfy massage seats developed with the help of leading orthopaedic specialists?

Top-notch tattoo aftercare will also be provided, tatisfaction-guaranteed, in line with Volkswagen’s promise of great customer service and the popular All-in from Volkswagen package, which provides motoring peace of mind with servicing, MOT tests and Roadside Assistance (subject to terms).

“We really want to get under the skin of how people identify – or ID. – with Volkswagen, and paint a picture of their loyalty and commitment to the brand,” said Tatiana Prankster, Fabrication Process Manager at Volkswagen UK. “We have an inkling that many customers will draw on the brand’s long heritage for their tattoo designs, while some may want to commemorate the moment they go electric and commit to a change of fuel this April.”

The All-ink from Volkswagen offer is available until midday on Tuesday 1 April.

Article source: www.vwpress.co.uk

The “In China, for China” strategy of the Volkswagen brand is taking on visible form: At this year’s Auto Shanghai (April 23 to May 2), one of the world’s most important motor shows, VW’s three Chinese joint ventures will present electric concept cars. The spotlight is on an electric notchback model from FAW-Volkswagen, an electric SUV in the B segment with extended range due to range-extender technology (EREV) from SAIC VOLKSWAGEN as well as an all-electric SUV from Volkswagen Anhui. All three concept cars embody Volkswagen’s new China DNA – both in terms of technology and design and in relation to development time, which has been cut by more than 30 percent.

 

The concept cars unveiled in Shanghai all belong to the group of new energy vehicles (NEVs). In China, this category includes all-electric vehicles, as well as models with plug-in hybrid and range extender drives. In the group of NEVs alone, Volkswagen will launch over 20 models by 2027 – allowing the company to provide the right (part-) electric offering for all customers.

“Our ‘In China, for China’ strategy has put us on the right path. Our aim is to remain the leading international automaker in China – even in the age of the intelligent connected vehicle,” says Thomas Schäfer, CEO of the Volkswagen brand. “We have everything that it takes to be successful: shorter development times, strong partners, sophisticated local development, production and infrastructure as well as the right products and innovations for our Chinese customers. That’s exactly what we will prove with our near-production concept cars in Shanghai.”

Andreas Mindt, Head Designer of the Volkswagen brand, comments: “We have adapted our established European design values – stability, likability and the ‘secret sauce’ – to the Chinese market. The result is a design philosophy that honors the heritage of our brand while at the same time reflecting the desires and expectations of a new generation of customers in China.”

The Auto Shanghai trade fair has been held every two years since 1985, alternating with Auto China in Beijing. They are the biggest motor shows in the world. This year, the trade fair in Shanghai goes from April 23 to May 2, with the first two days reserved for journalists. Hundreds of thousands of visitors are expected at the trade fair venue of the Chinese metropolis of millions on the eight days open to the public. Two years ago, over 1,000 exhibitors from 17 countries presented their products and services on around 360,000 sqm.

Article source: www.volkswagen-newsroom.com

Volkswagen showrooms have a new addition: just months after its world premiere, the Tayron is hitting dealerships across Europe. The first customers are also starting to receive their pre-orders of the brand’s latest SUV.

 

“The Tayron is a real all-rounder among SUVs,” said Martin Sander, Board member for Sales, Marketing and After Sales at Volkswagen Passenger Cars. “The high order intake and the initial feedback coming in from the dealerships confirms that we are meeting our customers’ needs and requirements with the new Tayron.”

 

Many dealerships hosted a special event to mark the launch of Volkswagen’s most recent model. At the “Tayron Family Days”, visitors had the chance to test-drive the new SUV and be impressed by its numerous advantages, such as the high-quality interior, large luggage space and high tractive load.

The market launch of the new addition to Volkswagen’s portfolio is being supported by an international 360-degree marketing campaign centered not on people but rather on dogs! The TV commercial, for example, features the four-legged creatures enthusiastically jumping into their Tayron to the strains of the hit song Who Let The Dogs Out. With its large luggage space and an optional third row of seats, the vehicle is ideal not only for families but also for dog owners and adventurers with hobbies requiring a lot of space. Whether for a band of little rascals or hobby equipment, the new Tayron has room to fit everyone and everything comfortably.

 

Animals also feature in the Tayron’s launch material on the Volkswagen brand’s social media channels: one video clip shows a group of dogs visiting Volkswagen’s Wolfsburg plant, the place where the Tayron was designed and developed and is now being manufactured. By people, for people. But for dogs too! The doggy guests are driven through the production halls in the visitor train. There they see how passionately and meticulously employees are building the new model.

The four-legged protagonist Journo, a Working Kelpie, then visits a dealership, where he takes the key to “his” Tayron from the hands of an employee – and jumps full of anticipation into the SUV’s XXL luggage compartment. Board Member for Sales Martin Sander: “The fun, likable campaign approach underscores that the customer – be they human or animal – is always front and center.”

 

Article source: www.volkswagen-newsroom.com

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